Show Host Dean Renfro: Well, you know, when we reach out, keep going back and building trust and trust and trust, and we've helped the person that we're talking to our prospect build trust with us, and we get them through the nun Gates that we've been talking about on the last morning, wake up calls. We find that that relationship takes us to the next level. It creates a process where that person now becomes an advocate for us. Some ways, some places is to call referral marketing. Other places it's called a review. Other places, just call good ole word of mouth advertising that comes along because we have built trust into a, that was a prospect, but now is one of our customers, client or patient. Okay. That becomes so important as time continues down on. We find, as we have talked about with this trust factor, because if they suddenly become the advocate for us, with other people, I had that happen to us this week.
I have had a client that I have, uh, brought on board and really, really work with them as they were a new business start up and they needed a lot of help to make it happen. And I wanted to see them be a success number one, because of the boldness and timing in which they started their business in the midst of a time when everybody was running for the Hills, trying to find out if they were going to survive, worried about whether they were going to make it or not. This person stepped up and started their business anyway, to see their dream come true. And once a series of the things that we've talked about and trust building, I built a huge trust with them. And as my mentor, John Maxwell says, I had a lot of change in my pocket with that person in that process, they built the trust.
Well yesterday he calls me up out of the blue and says, Hey, I want you to come by. And I want to introduce you to someone who I think you can help do the same for them that you have done for me. And that's get their business off the ground. You see the power that you and I have to be a solution provider. Not a sales person is huge. When you change your concept, when you flip the idea around that you are a solutions provider, not a product or service salesperson, it affects the relationships that you have with people. And they begin to see you not as a, Hey, you could have this from this person, but this person can really help you. So we've been talking about that on the morning, wake up, call. We're so glad you're here. We hope we hope to help you inspire you, inform you and give you a little bit of insight that helps you grow your business and you so that you can change your world.
I know for this customer, this has been a life changing event for them because they did have doubts. They did have struggles, but because we were a solutions provider, meaning that we did not come into it to sell them a product, which we did, we did not come into it to help them just merely existing, get by which they have. But we came into it to make them a prosperous business. And we did what we could to make that happen. And we brought to them, brought to the table, what they needed, and we've been able to do it all ourselves. No. We had to reach out to our partners and help our, get our partners involved, to help them. That's where the power of relationships come in. So who's on your relationship lists. Who's your top. Go-to people for things that maybe you don't do or don't do well that you can reach and call and say, Hey, we need to partner together to help this person.
It is more than likely people that you have built trust with or are, have built together. A relationship built on trust, who are those people? It's always important to know that you can reach out to them and say, let's do this and help this person with a solution. So today my encouragement for you is we wrap up this week is that you begin to make your list of your most trusted people. People that you know, that you can call on. If they're going to have going to let you down, they're going to come through in the pants. They're going to reach out and make someone else successful because you've given them the opportunity. They're going to deliver the goods on time. They're going to deliver the service on top. So because as you reach and help out and become a solutions provider for somebody else, because they needed one thing that you had, you're able to bring to the table. Other other people build on your trust and they can trust them too. So, Hey, thanks for being with us on the morning. Wake up, call this morning, go build that trust bridge further and further and further. It's not. Did you reach the other side, but how far can you take? How far can you go and building trust with people? See you next time on the morning wake up call.
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